Sorry Mark, I’ll Focus on Process Not Words

This is used to be my favorite quote:

“The difference between the almost right word and the right word is really a large matter—it’s the difference between the lightning bug and the lightning.” ~ Mark Twain

I’m no longer on-board.

Vocabulary is fluid. The changing times define what becomes acceptable messaging style and wording. Companies adopt verbiage to engage their particular audience profiles. And, writers build bodies of work based on their own unique professional style and technique.

There’s no OSFA.

It’s far too simple to make copywriting about choosing right words. So don’t get stuck and don’t get fancy. It’s about choosing a writing process that encompasses your work.

My advice to young writers:

✅ know the rules of grammar, confidently
✅ immerse yourself in your audience
✅ pick a structure (AIDA, PAS, DRIP, etc.)
✅ write for your clients’ best interests
✅ refine and grow your talent
✅ be flexible and versatile
✅ build a swipe file of inspirational writing

This isn’t a “Formula to Success™” ($799 available today only!!!), it’s a scalable foundation for becoming the successful writer you want to be.

Tell me what you think. ⚡⚡ ⚡
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