We all get headaches. The worst kind is that one that keeps coming back. You know what I mean… it’s that familiar piercing annoyance that lingers. Here comes my fun analogy. I’ve worked on many website redesign projects teams over the past 8 years and I can confidently say aside from poor communication, copy causes […]
Website Redesign? Avoid This Major Headache Read More »
Vocabulary is fluid. The changing times define what becomes acceptable messaging style and wording. Companies adopt verbiage to engage their particular audience profiles. And, writers build bodies of work based on their own unique professional style and technique.
Sorry Mark, I’ll Focus on Process Not Words Read More »
At Walmart this morning I passed by the store team huddled up for a morning meeting. The manager was discussing the importance of mental health during the holidays and encouraged the team to seek help if feeling stressed or down. So refreshing. 😊 Non-stigmatized mental health conversations should be part of every manager’s responsibility. #mentalhealth
Overheard at a Walmart Read More »
Microsite Design UX Design, Wireframes, Low-Fidelity Prototyping, User Research, Client Discovery, Competitive Analysis, Content Design, UX Copywriting, Client Presentation Project Overview As a medium-sized regional college, growing your fundraising base is an annual challenge, as is keeping your existing donors and alumni engaged. This was precisely the challenge we were presented with with Kutztown University
Kutztown University Foundation Read More »
From a design standpoint, there’s a fine line between someone successfully interacting with your online business and feeling lost, confused, and ready to bail on your website.
“You Are Here” – An Elevating Lesson in UX Design Read More »
Whether you’re a small business or a major e-commerce platform, you’ll want to make web accessibility a priority and ensure you have an inclusive and positive experience for all visitors, regardless of their abilities.
5 Key Steps to Begin Website Accessibility Read More »
I love landing pages because they’re no nonsense and they work. Quality user experience (UX) has everything to do with that. Unlike websites which offer multiple user journeys, landing pages have one dedicated purpose: to persuade users to take a single action.
How UX Plays a Significant Role in Building a Successful Landing Page Read More »
Mobile App Design High-Fidelity Prototype with Multi-stage Checkout Overview Penske Truck Rental is a leading rental truck service provider. My client wanted to improve the usability of their entire website, which suffered from multiple UX friction points. Their goal was to provide users with a system that took the pain out of an already stressful
Penske Truck Rental Read More »
Baptist Cancer Center (BCC) features a network of specialized care centers as part of the Baptist Memorial group, one of the top health care institutions in the Mid-South.
Baptist Cancer Center Read More »
At times, major website redesigns can feel like riding a rocky road in a wooden wagon. But they don’t have to be… It all comes down to building rapport and communication … early and often. Some starting thoughts: 👉 Communicate your steps deliberately. And discuss the reasoning behind each move. 👉 Ensure the client knows
Unlock Success: 10 Client Challenges in Website Redesign Read More »
