Mobile App Design
High-Fidelity Prototype with Multi-stage Checkout
Overview
Penske Truck Rental is a leading rental truck service provider. My client wanted to improve the usability of their entire website, which suffered from multiple UX friction points. Their goal was to provide users with a system that took the pain out of an already stressful moving process.
My Role
As Lead UX Designer I performed all UX duties from discovery through handoff. By participating in the client’s agile team process I was able to create and solve for a series of user stories that differed by various rental types. These variations included one-way or return trip rentals, flexible or specific dates, truck sizes, and whether the client needed to tow a vehicle or not.
Please see the following video for a basic walkthrough of my sophisticated high-fidelity prototype functionality.
Mobile Prototypes
Here is a selection of the 20 high-fidelity prototype screens I created.
Process
Over the course of a 4-5 month engagement, which began with research phases where I studied both client competitors and apps with similar user flows in related industries such as auto and equipment rental.
Tasks included:
- Performed competitive research of competitors and non-competitors with similar user flows in related industries such as auto and equipment rental
- Began by creating a low fidelity wireframe in Axure design software and gradually increased prototype functionality in order to create a proof-of-concept
- Built out a 20-screen prototype that allowed a user to imitate the rental purchase workflow of both typical and atypical customers
- Added user stories to agile workflow and adapted design to reflect solution development
- Presented project status at various client checkpoints
- Handed-off high fidelity prototype to UI designer for final design stages
Results
The mobile app redesign for Penske Truck Rental marked a significant learning journey and a chance to flex some UX muscles. The collective effort of our talented designers, developers, and project managers achieved remarkable results within an ambitious timeline.
Personally, I gained invaluable insights into intricate inventory functionalities and other complex solutions during this project. Collaboration and open communication were cornerstones of our success.
Today, visitors to Penske Truck Rental enjoy an enhanced user experience while using a dramatically and meticulously improved rental process.