About Me
TL;DR: Cool dude with agency experience who puts kindness first. Words and messaging expertise evolved into a UX design career path. Moving fast-forward into the next wave.
My wild journey began in the world of analog, sailed smoothly into the digital era, and now heads boldly into the realm of AI. It’s a career trajectory blend of passion, purpose, and perpetual growth. With a foundation in journalism, my love for storytelling has always been a quest for excellence in writing, content design, and crafting experiences that resonate.
At the core of my professional ethos lives a deep-seated belief in the power of words and design to transform ideas into impactful connections. My career is a testament to this belief, showcasing a versatile portfolio that spans copywriting, content strategy, and user experience design. These aren’t just tools in my arsenal—they’re extensions of my commitment to meaningful, engaging content creation.
Recent work
The latest chapter in my career unfolded at Liquid a digital marketing agency that intersects creativity, strategy, and tech. Over an eight-year tenure, I climbed the ranks to a Director position, leading a talented team of art directors, copywriters, and designers. Together, we achieved remarkable feats, producing an extensive array of projects at an unprecedented pace.
My role was multifaceted and deeply involved in the lifecycle of digital marketing and web development. From leading large-scale website redesign projects to conducting comprehensive client discovery workshops, my approach has always been holistic. Content audits, sitemap creation, SEO integration, and ensuring WCAG accessibility were all part of my contributions.
My hands-on experience extended to information architecture, wireframing, in-browser page building, and overseeing the UX of design—all aimed at enhancing the user experience and driving engagement.
The course ahead
As the digital landscape continues to evolve, my learning and leading journey continues. I look forward to embrace new challenges, learn, adapt, and strive to exceed expectations. My monster passion for storytelling, combined with a strategic mindset and a keen eye for design, fuels my ambition to innovate and inspire.
Thank you for taking the time to get to know me. Let’s explore how we can bring your vision to life, together.